At Cheer United, our culture is built upon our core values — Unity, Never Giving Up, Integrity, Teamwork, Empowerment, and Dedication. These values have fueled CU’s consistent growth year after year and remain at the heart of everything we do. At the leadership level, we take pride in our strong coaching dynamic — our coaches collaborate, respect one another, and uphold a shared commitment to their teams. Our philosophy of teaching and shaping young athletes with care and integrity has earned us exceptional family satisfaction and a reputation for our positive, empowering culture. On the forefront, our success across multiple divisions has made CU the place to be — proudly recognized as the first gym in Canada to receive a full paid bid to the Allstar World Championships, and frequently celebrating top-three finishes and other wins. We know how to take athletes to the top, while staying true to the character and values that define Cheer United.

Cheer United was founded in 2019 by Brittany and Nikki, two passionate coaches who have spent more than a decade leading the Welland Centennial Secondary School cheer team to remarkable success—earning 10 provincial and 5 national titles over 12 seasons. Their journey together began through cheerleading at Centennial, and their shared experiences—attending nursing school, traveling the world, and coaching side by side for nearly 20 years—have shaped the strong foundation of Cheer United. With a deep love for the sport and extensive experience in All-Star programs, they’ve built a place where athletes can grow in confidence, motivation, and teamwork. At Cheer United, the philosophy is simple: treat each other like family, and success will follow. Our team of dedicated, highly trained coaches continues to uphold this standard, staying current through ongoing education and professional development to provide athletes with the best possible training experience—both on and off the mat.